Tony D'Onofrio
Leadership
"Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning." - Albert Einstein
The December holiday season is my favorite time of the year. As I write this, my wife is busily decorating the house. The Christmas trees and decorations are shimmering in multiple of the rooms. The New England winter village brings memories of the past. The nativity scene harks back to long established traditions of my native Italy. Throughout the day, my children and their mom are having whispering conversations on appropriate gifts for the family. Everyone becomes an arbiter in brokering gift lists that will make that Christmas Day very special.
The 31 days that make the month of December includes the Winter Solstice, the shortest day of the year, after which the days get progressively longer. The end of the month is packed with celebrations such as Christmas Eve, Christmas Day, Hanukkah, Kwanzaa, and New Year's Eve.
The etymology of the month December indicates that it is formed from the Latin root decem, which means ten. How does this make sense in our 12th month? The ancient Roman calendar originally only had 10 months, beginning with the month of March. "January and February were eventually added after December to the end of the year. But, by the time the Julian Calendar was established in 45 BCE, January and February appeared at the beginning of the year, which bumped all of the original months (and their originally assigned names) back by two."
Why is December my favorite time of the year? What one word comes to mind as the holidays approach? How can one word foreshadow a brighter future?
The Greatest Gifts in Life
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For all those that have been following my personal branding journey, the pattern that you should have recognized is that I am very passionate about three topics: retail, innovation, and leadership. When I am interviewed, often I tell the reporters that I feel I was born in a retail store. That feeling is based on the reality that from Junior High School to a Master's Degree, I worked in a retail store. Post those university degrees, my first role was with the technology company NCR in sales and marketing and the passion for innovation followed.
The success of my retail and technology careers has their origin in a more fundamental building block of my life in the triad of passions which is leadership. Following a difficult week of reflection, I want to take a step back from retail and innovation content and return to the topic of leadership.
McKinsey defines leadership as "a set of behaviors used to help people align their collective direction, to execute strategic plans, and to continually renew an organization." There is one word in this definition that the most important than all the others.
If your ambition is to be a leader, the one word you need to focus on in the McKinsey definition is 'renew'. To renew means you embrace change as a required baseline element for success.
In a 1913 journal article, Mahatma Gandhi wrote, "we but mirror the world. All the tendencies present in the outer world are to be found in the world of our body. If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him. This is the divine mystery supreme. A wonderful thing it is and the source of our happiness. We need not wait to see what others do." The famous quote that probably stemmed from this journal entry that is attributed to Gandhi (which he never actually said) is "be the change you want to see in the world."
Personally, embracing renewal and change has led to a life of continuous improvement. Every day is indeed 'Day One' which includes both learning something new and exploring endless possibilities for personal and professional growth.
Day 1 Philosophy Explained
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With a Mix of Brand Challenges in the Retail Industry
Earlier this year, Brand Finance published its latest ranking of the world's most valuable brands. Displacing last year's number 1 Amazon, Apple has roared back to the top spot with an astonishing 74% brand value increase. The company's 2024 brand value growth is approximately equal to the total value of Starbucks’s, Mercedes-Benz’s, Tesla’s, and Porsche’s brands combined.
"Apple has grown its brand value through strategic diversification and premiumization, moving away from heavy reliance on iPhone sales towards ventures into wearables and services such as Apple TV subscriptions." According to Brand Finance research, more that 50% of respondents recognized Apple as expensive, but worth the price, reinforcing the brand's ability to demand a price premium.
This article looks deeper into the success at Apple and explores the overall most valuable / strongest global brands. Finally, it summarizes the retail and apparel companies that emerged as the global brand value leaders in 2024.
The Next Apple Big Thing
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For multiple reasons, 2024 has copiously been on my mind. Maybe it is the magic of the holidays or thinking about the meaning of the New Year. Possibly for me personally, it is the number 24 as I was born on the 24th day of the month.
Each new year is typically a moment of reflection for all of us. We think back on the previous year and a substantial number of us engage in the ritual of setting 'New Year Resolutions'.
From the results of a new YouGov survey, just over one-third of USA adults plan to make New Year's resolutions or set specific identifiable goals for 2024. Adults under 20 (52%) are most like to do so, followed by 30-to-44-year-olds (44%). Older individuals are either wiser or simply seem to ignore this goal setting ritual. Only 27% of 45-to-64-year-olds and 18% of people 65 and older will set New Year's Resolutions.
For 2024, the top 5 New Year Resolutions for Americans are:
Saving Money 23% Be Happy 22% Exercise More 21% Improve Physical Health 21% Eat Healthier 20%The idea of preparing for a new year is a human condition with a long historical tradition. The month of January
which kicks off the New Year gets its name from the Roman god Janus. For the Romans, Janus was the god of beginnings and transitions. He presided over passages, doors, gates, and endings as well as between war and peace. He was usually depicted as having two older men faces looking in opposite directions, one towards the past and one towards the future.
This reflective celebratory article analyzes the number 24 and provides some insights from the Chinese Zodiac Calendar of what is ahead in 2024.
Fun Facts About the Number 24
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The last ten years of my life have been transformational. Curiosity and continuous improvement have been the cornerstone of the evolution of my personal brand.
The support and inspiration by many of you, plus the many questions on the formula of my personal brand, led to the writing of my first book titled: Unleash Your Brand: Discovering the Key to Monetizing Your Own Personal Brand.
This book is my gift to everyone around the world that has supported and encouraged my branding journey. In the over 200 pages, I share insights on how my personal brand started, how I monetized it, the impact of Artificial Intelligence, and the exact details of the formula that made it successful.
The quotes from Jeff Bezos, Walt Disney, Vince Lombardi, Mark Twain, PT Barnum, and Ralph Waldo Emerson in this article are followed by my own words as written in the book. Scan the QR code if you would like to receive notification and a discount on the book's release.
There is no better time than today to start your own personal branding journey to elevate the value of your corporate career and set you up to many more future options to monetize your individual value. According to Goldman Sachs, the creator economy will approach nearly a half-trillion dollars by 2027, up from $250 million today. Your share awaits and the faster you start, the more valuable your brand will become.
"Your Brand is What People Say About You When You are Not in the Room" - Jeff Bezos
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A key trait that has been driving my career and my entire life is continuous learning. Where this started was a mystery until last week. Couple of possibilities:
Is it the environment in being born in one continent, growing up in another, and then returning to the home country often in later age? Is it genetic from a family line of deep thinkers that aspired to more than their original start in life?My father of 92 years passed away this past week in Italy and in his memory, let me share some thoughts on what has shaped his and my life and how I hopefully can help you understand yours better.
Continuous Learning Redemption from Hardship
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Cambridge Newton's Office and a Descendant Apple Tree
One year ago, I published a video titled “Leadership Skills for the Post COVID-19 ‘New Normal’.” Citing the accomplishments of Isaac Newton, in that video I summarized three leadership skills to ensure post-pandemic success.
During the ‘Great Plague’ of 1665, Newton was forced to self-isolate away from Cambridge in the countryside for over a year. This pandemic induced confinement became his ‘Annus Mirabilis’ or the ‘Year of Wonders’.
A few weeks ago, a year after the video, I had the great pleasure of visiting Cambridge University in the United Kingdom. On a guided tour through the campus, similar inspiring thoughts arose as a previous article on Florence Italy where I suddenly realized that I was walking the same streets as Leonardo da Vinci, Galileo, and Michelangelo.
In addition to Newton, what are some of the other history luminaries that walked the streets of Cambridge? Why was the pandemic isolation the ‘Year of Wonders’ for Newton? What leadership skills will be critical for post-COVID-19 success?
Walking in the Footsteps of Inspiring Cambridge History
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As I wrote at the start of 2021, the impact of COVID-19 has delayed the arrival of the new roaring '20s projected pre-pandemic. As the Economist asked in sharing their thoughts on 2021, "do you feel lucky? The number 21 is connected with luck, risk, taking chances and rolling the dice. It’s the number of spots on a standard die, and the number of shillings in a guinea, the currency of wagers and horse-racing."
From a leadership point of view, I do feel lucky as 2021 has turned out to be an outstanding year. At the beginning of the year, I started a new career as a retail CEO for a global security company. My social media channels continued to grow in 2021 with my favorite now becoming TD Insights Live on YouTube.
Every minute 500 hours of new content is loaded on YouTube. Have appreciated that in 2021, my personal YouTube views grew by tens of thousands. A new in-home studio major re-design is in progress to expand my passion for visual communications into 2022.
As we reach the end of year, it's time to reflect on my favorite lucky seven innovation leadership videos of 2021.
The World in 2050: Future Technology - Future Now
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The past three years as a CEO have been a whirlwind. After a successful corporate career in security and information technologies, I transitioned to TD Insights, a consulting firm focused on private equity retail innovation companies. From Artificial Intelligence (AI) to the Internet-of-Things (IoT), I had the great pleasure of working with leading companies from Silicon Valley to Ireland.
Earlier this year, I took on an additional CEO role for the retail business of a global security company. The rationale was very simple; I have researching the future of retail for some time, and this was an opportunity to now shape it.
There is no perfect way to prepare for the life of a CEO. The same continuous learning strategy adopted for TD Insights many years ago was transitioned into the new role. If you aspire to be a leader, you need to adapt, learn, and try new ideas, or your first time might be your last. Here are five critically important lessons that every CEO must learn.
Focus On the Customer
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The impact of COVID-19 has delayed the arrival of the new roaring '20s projected at the start of the year and it is now setting up a very interesting 2021.
As the Economist asked in sharing their thoughts on the New Year, "do you feel lucky? The number 21 is connected with luck, risk, taking chances and rolling the dice. It’s the number of spots on a standard die, and the number of shillings in a guinea, the currency of wagers and horse-racing."
From a leadership point of view, I do feel lucky in 2021, primarily because I have discovered the ONE word that will make this year successful. This one word is not complicated and you do not need a dictionary to understand its meaning. See if you can spot it as you read this year-end article.
Continuous Introspection
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It is a Small World
Continuing our journey to learn something new, we travel to the War Rooms Museum in London England. The Churchill War Rooms is a secret underground headquarters which offers a fascinating glimpse into Britain's wartime operations, featuring the Map Room, Cabinet Room, and Churchill's office, all preserved as they were on the day the lights went out in 1945.
In the underground Cabinet Room Churchill and his key ministers and advisers would meet with the Chiefs of Staff to make important decisions about the course of World War II. Churchill was known to push his military chiefs far beyond their comfort zones, so it was likely to be a place of tension and confrontation.
The War Rooms were a top-secret location, with strict security measures and a focus on maintaining confidentiality, even down to the typewriters being noiseless. A tiny room disguised as a toilet was used for secret conversations between Churchill and the US President.
You can find some poignant graffiti, including a hand-drawn image of Adolf Hitler, in the Chief of Staff meeting room. To alleviate the health problems associated with working underground for prolonged periods of time, staff had to strip to their underwear, put on protective goggles and stand in front of portable sun lamps.
Churchill’s leadership lessons emphasize unwavering resolve, inspiring communication, and the importance of character and conviction, particularly during times of crisis. Visiting his War Rooms was inspirational.
As he also famously said, “a pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” My glass for visualizing success has always been half-full. What you visualize and action through continuous learning is what you will ultimately achieve. Believe in yourself and your dreams. Failure is never final. Reset, keep calm, and always carry on.
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Brilliant Research
State of Grocery Europe 2025
Grocery sales grew by 2.4% in Europe, slightly above the food price inflation rate of 2.3%. Discounters and private labels continued to gain market share, although at a much slower pace than in 2023, largely in line with a longer-term trend observed in previous years. - From McKinsey & Company Read more
Smart Infographic
Falling GDP Growth Forecasts for 2025
Insightful Videos
China Coffee Wars — Why Starbucks Is Losing The Battle With Luckin -CNBC
Despite adding around 1,500 new stores between 2022 and 2024, Starbucks’ revenue hasn't increased. Competition from chains like Luckin, Cotti and Manner have increased sharply in the years following the pandemic. Read more
