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T.J. Maxx’s Recession-Proof Pricing Strategy, Explained | WSJ The Economics Of

 
 

T.J. Maxx and Marshall’s parent company TJX made almost $50 billion last year – more than Nordstrom and Macy’s combined. A decades-old TJ Maxx commercial promises customers “the max for the minimum price” and says the store is “never the same place twice.

 

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